The Yonalink timeline:

“If a medical task or a healthcare process is repetitive and/or data-based, it is prone to be replaced by artificial intelligence.”

Bertalan Mesko

In 2018, while working for a CRO in Canada, Iddo Peleg had an eye-opening moment. He already knew that clinical trials were painfully inefficient, but he began to see why; trial staff were burning out from the most tiring, detail-oriented, and boring part of their job – the transfer of data from the medical center’s EHR to the sponsor’s database (EDC).

Iddo discussed the problem with Gav Martell in a neighborhood running group. Over many meetings and many miles, the two realized that the problem could be solved with a technical solution: automatic streaming of data from any EHR to the EDC. They realized that data streaming would not only reduce staff burden, but it would also significantly reduce the human error caused by manual data transfer and provide greater data oversight for sponsors and study coordinators throughout their trials.

Iddo and Gav decided to join together to develop a future-facing solution that could solve this global problem. Iddo left his job in Canada and moved back to Israel to form Yonalink, together with Itai Rechnitz and Gil Meir, two tech-savvy entrepreneurs who were ready to tackle this challenge.

The Yonalink timeline

Yonalink was established
Yonalink awarded a grant from the Israel Innovation Authority (IIA) to implement data streaming in Sheba and Soroka medical centers
November 2020
Yonalink earns EIC Seal of Excellence
Yonalink wins BIRD Foundation award
April 2022
Yonalink office opens in Boston
November 2022
Yonalink wins EIC grant to implement data streaming technology across the EU
Seed financing round completed
Data streaming rolled out in most major hospitals in Israel
AI4Lungs, funded by Horizon Europe and led by INESC TEC, kicks off with Yonalink as a key member of the consortium aiming to develop AI tools for better diagnosing and treating lung diseases 
Sapir Balas headshotIllustration of Sapir Balas, Customer Success Manager
Sapir Balas
Customer Success Manager

Sapir joined Yonalink after several years working as a study coordinator in Sheba Hospital’s hemato-oncology department. She has a BSc in nutrition science, GCP certification, and a passion for helping others, which makes her a natural at providing support for Yonalink users. 
When she’s not at work, you might find Sapir walking her dogs along the shore or working up a sweat in the gym.

Hilla Erlank headshotHilla Erland, Yonalink product manager
Hilla Erlank
Product Manager

Using AI-driven data mapping algorithms, Yonalink CONNECT offers seamless interoperability between medical center EHRs and the Yonalink EDC. Yonalink’s unrivaled mapping technology organizes clinical trial data (including data without proper naming conventions) and automatically converts data into meaningful CRF datapoints that conform to SDTM protocol, making it easier to transfer data, query data, and stay on top of developments in real time.

Sigal Fattal headshotIllustration of Sigal Fattal
Sigal Fattal

Sigal has managed global financial, operational, and business activities across various industries for over 20 years. In addition to providing hands-on management and assisting with the development of products and services, Sigal is a certified accountant (Isr.) who finds joy in leading IPOs, private investments, and M&A transactions.

Erin Hoerst headshotIllustration of Erin Hoerst
Erin Hoerst
Area Sales Manager

Erin has been in the eclinical space since 2004 gaining experience in Business Development roles at companies such as BioClinica, Medidata, Mednet, and Veeva. 
After attending an Allied Health & Nursing program at DelTech, she chose a different path and was able to put her academic and clinical experience to use in the clinical trial industry. She now has 20 years' experience primarily focused on Electronic Data Capture and Data Management. In her spare time, you will fine Erin on the sidelines of her kids' sports, usually with a camera in hand.

Meital Krupik headshotIllustration of Meital Krupik
Meital Krupik

Meital, an accomplished corporate executive and member of the Israeli Bar Association, possesses extensive experience in operations, legal, and human resources on a global scale. With a background in intellectual property and project management, she excels in leading cross-cultural teams and ensuring business growth and profitability. Meital specializes in building high-performance teams and managing strategic clients.

Gav Martell headshotIllustration of Gav Martell, VP Business Development and co-founder
Gav Martell
VP Business Development and Co-founder

Gav has hung up his running shoes but can often be found lacing up his skates to play ice hockey. Prior to co-founding Yonalink, Gav headed up operations for companies of all types and sizes, where he specialized in bringing enterprise solutions to market in heavily regulated industries. Fun fact - Gav was also a contestant on season two of MasterChef Canada!

Illustration of Iddo Peleg, CEO and co-founder
Iddo Peleg
CEO and Co-Founder

Iddo brings to Yonalink over two decades of experience in the clinical trial space. He has been working in the field of clinical trials for almost 20 years, leading clinical trials for large pharma companies and CROs. He has hands-on experience in all aspects of clinical testing, managing Phase I, II, III, and IV trials. Iddo isn’t just a visionary, he’s a true leader who is willing to do anything necessary to achieve his goals. Including moving across the world...twice.

Erika Talbot headshotErika Talbott illustration
Erika Talbott
Account & Site Success Manager

Erika thrives on nurturing connections and fostering meaningful relationships, a passion that has driven her successful journey in the startup realm. When she's not managing client relationships, Erika can be found chasing after her energetic toddler and cheering on her WVU Mountaineeirs.

Illustration of Ronen Weinstein
Ronen Weinstein

Tech enthusiast. Systems ninja. Girl dad. 
With over 20 years of experience leading distributed online systems and developing complex SaaS, web, mobile and native applications, Ronen brings a passion for development, product, and process to Yonalink. 
He has experience building AI-based systems for diverse sectors, and a proven track record of growth and success.


Jeremy Brody headshotIllustration of Jeremy Brody, Yonalink advisor
Jeremy Brody

Jeremy has a deep knowledge of clinical trials and EHR-to-EDC requirements. He is currently the Managing Director at Brody Capital & Advisors, and has served as Chief Strategy Officer for Aetion and Cerner Enviza, board member of Elligo Research, and as a senior advisor to Warburg Pincus. Jeremy holds an MS in Health Policy and Management from Harvard T.H. Chan School of Public Health and has decades of experience pioneering advanced technologies and delivering them to the market, making him a valuable asset to the Yonalink team.

Paul Bleicher headshotIllustration of Paul Bleicher, EHR-to-EDC advisor at Yonalink
Paul Bleicher

Paul is an internationally known serial healthcare entrepreneur, investor, board member, and innovative CEO with expertise in clinical informatics, predictive analytics, and machine learning. With both an MD and PhD, Paul has become a leading expert in the use of EHR data in understanding the cost, quality, and outcomes of medical care through the analysis of aggregated healthcare data. As a visionary in the field of web-based clinical trials, he developed the first commercially successful electronic data capture application. This fusion of medical and technology expertise with industry leadership positions Paul as an advisor to Yonalink on a wide range of issues in pharmaceutical clinical trials.

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